Texas mattress company deletes 'offensive' 9/11 marketing video
Texas mattress company deletes 'offensive' 9/11 marketing video
The owner of the Miracle Mattress store deleted his own daughter's video, which he called 'tasteless and an affront to the men and women who lost their lives on 9/11.'
2 min read
09 Sep, 2016
The video shows two men knocking over two stacks of mattresses [Youtube]
A mattress company in Texas, United States, has apologised after it pulled down a 'tasteless' video, referencing the 9/11 attack on the Twin Towers.
The owner of the Miracle Mattress store in San Antonio later withdrew the video from the company's website, which his daughter, the store manager, had made the day before.
Mike Bonanno said: "I say this unequivocally, the video is tasteless and an affront to the men and women who lost their lives on 9/11."
The owner of the Miracle Mattress store in San Antonio later withdrew the video from the company's website, which his daughter, the store manager, had made the day before.
Mike Bonanno said: "I say this unequivocally, the video is tasteless and an affront to the men and women who lost their lives on 9/11."
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In the video, shop manager Cherise Bonanno says: "What better way to remember 9/11 than with a Twin Tower sale?
"Right now you can get any sized mattress for a twin price. Full mattress? Twin price. Queen mattress? Twin price. King mattress? Twin price. Store-wide sale all day long."
She then knocks over her two colleagues who collapse two stacks of mattresses that appear to be makeshift models of the WTC Twin Towers.
Jason Lazar, a volunteer firefighter from New York commented on Bonanno's apology on Facebook saying: "I have been working for the department for 8 years and a volunteer firefighter for 20. I am truly horrified.
"You have hurt many, many people in NYC. Many of my fellow coworkers have scene [sic] it and are absolutely heart broken. Myself included.
"All of us suffered in some way. I lost a number of friends. I still suffer to this day."
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