Emirates airline celebrates UK decision to remove UAE from red list in daring stunt

Emirates airline celebrates UK decision to remove UAE from red list in daring stunt
Emirates airline has shared a video of a daring stunt with a woman standing on top of the tallest building in the world to celebrate being removed from the UK's red list for travel.
2 min read
07 August, 2021
Emirates flies to six destinations in the UK [Getty]

After being removed from the red list on the UK's traffic light system for air travel, the UAE's Emirates airline decided to celebrate the decision and promote tourism through a daring stunt.

The video, which the airline shared on social media platforms, depicts stunt woman Nicole Smith-Ludvik standing on top of Burj Khalifa holding boards portraying the airline's message while dressed in the Emirates flight attendants uniform.

"Moving the UAE to the UK amber list made us feel on top of the world," the boards read, ending with the airline's motto "Fly Emirates, Fly Better."

Towards the end of the video, it become obvious that the woman is standing at the top of the 830 metres high tower, as the camera offers a wider shot with a birds eye view of the city.


"This is, without a doubt, one of the most amazing and exciting stunts I've ever done," Smith-Ludvik wrote on her Instagram. "A big shout out to Emirates Airlines for your creative marketing idea! It was a pleasure being a part of the team."

The UK government announced earlier this week that it will move the UAE, Qatar and Bahrain from its red list to amber, as the country eases Covid-19 travel restrictions.

It means that from 4 am Sunday, visitors from these countries to England will no longer be required to quarantine at a designated hotel for 10 days. Instead, they can isolate at home or a place they are staying at for the period.

The UAE was said to have been angered about being added to the UK's red list, with hundreds of thousands of British visitors flying into the Gulf state each year.

Despite the UAE's high vaccination rate, there were concerns about the country being an epicentre for the disease due to its standing as a major travel hub, particularly from the Indian subcontinent where the Delta variant is said to have originated.

The UK government said that the situation in the UAE and other countries has since improved, but it will be closely monitoring developments.