Al-Ittihad reveals new kits with star buys Benzema, Kante and Jota

Saudi football club Al-Ittihad revealed its new kits for the upcoming 2023-2024 season with recent signings Karim Benzema, N’Golo Kante and Jota.

As part of the promotional campaign, the three players posed for photos in the reworked black-and-yellow-striped kits, whilst also taking part in promotional videos filmed in Jeddah and uploaded onto Al-Ittihad’s official social media channels.

Al-Ittihad’s alternative kits for the season were also revealed.

From the historic city of Jeddah... we are unveiling our new identity, reflecting its rich historical essence 🤩💛🖤 pic.twitter.com/hyVsAc8bI1

— Ittihad Club (@ittihad_en) July 18, 2023

Al-Ittihad, who won the Saudi Pro League last season, bought Benzema, Kante and Jota in a recent buying spree that has seen the club spend hundreds of millions of dollars.

That spree may continue, with Sky Sports reporting that Liverpool midfielder Fabinho has been given permission to complete a £40 million signing to the club.

Al-Ittihad are not the only Saudi football club to indulge in the generous spending, which has been ongoing since the Saudi Public Investment Fund took ownership of Al-Hilal, Al-Nassr, Al-Ittihad and Al-Ahli.

Al-Ahli recently signed Roberto Firmino, and Jordan Henderson is rumoured to be in the final stages of a move to Al-Ettifaq from English Premier League team Liverpool.

News of the transfers come as Saudi Arabia readies itself to host the Arab Club Champions Cup, set to begin on 27 July.