Hijabs, 9/11, and the Eiffel Tower: unlikely ads that caused a stir in France

Video

19 March, 2025
Last Update
02 June, 2025 12:38 PM


A Dutch modest fashion brand launched a Ramadan campaign featuring the Eiffel Tower in a hijab, while Pakistan International Airlines promoted flights to Paris—both sparking discussions about secularism, marketing, and perception.

Were these just creative ads, or did they unintentionally touch on deeper tensions?