In conversation with French-Egyptian multi-instrumental artist Ash

In an interview with The New Arab, Ashraf Moawad - better known as Ash - discusses how he embraces his Egyptian roots in his music and the power of using music to celebrate and connect cultures worldwide. At just 28, Ash has quickly become a force in the music scene, with chart-topping singles and a sold-out tour. His unique style blends the musical traditions of his heritage with electronic sounds, pushing boundaries and redefining what it means to be a global artist. Building on his success, Ash's latest track 'On My Mind' features Egyptian singer and poet felukah. This time, he blends tropical house elements with Middle Eastern influences, and he views it as a true fusion of both his and Felukah’s musical worlds, with cultural fusion at its heart.