EgyptAir strikes back, again, at five-year-old listicle

EgyptAir strikes back, again, at five-year-old listicle
Blog: The Egyptian national airline has lashed out at what it calls a malicious campaign designed to destroy its reputation and give competitors an unfair advantage.
2 min read
26 Jun, 2015
An EgyptAir plane during an emergency landing in Scotland in 2013 [AFP]
EgyptAir has once again hit back at a five-year-old Business Insider article that listed the airline as the ninth worst in the world and accused the article's high ranking on Google as being part of a broad malicious international campaign designed to discredit the flyer.

The flag carrier airline told al-Borsa that the article, originally posted in 2010, had recebtly been taking off again after being re-published online, at a time when "everyone is trying to find stability".

"The magazine is known for its biased campaigns to ruin the reputation of certain airline carriers for the benefit of competitors," it added.

The government-owned airline condemned the article's claims and urged the media to thoroughly look at the intentions and information of their sources.

EgyptAir Director Hussein Masoud responded to the article three months after it was published.

He said the airline was part of the global Star Alliance, which imposes strict standards, and was one of the largest carriers in both Africa and the Middle East.

The Business Insider listicle accused EgyptAir of having "inattentive service crew, uncomfortable seats and dirty plane bathrooms". In a Google search for "EgyptAir ranking", the article takes the high-flying number one result spot.

In May, 224 pilots handed in their resignations after making financial and administrative demands. They withdrew their resignations two days later, after Egyptian President Abd al-Fattah al-Sisi called on the striking pilots to "take into account" Egypt's current situation.

EgyptAir announced in December 2014 that it had accrued 10.11bn Egyptian pounds ($1.32bn) in losses over a three-year period as revenues took a nosedive.