Halal toys? UK's first online 'Muslim sex shop' set to launch
Set up by 40-year-old Nottingham woman, Amal Abbas, the venture caters for a community whose love life she says "has long been neglected".
Habebee does not break the accepted rules of relations between husband and wife in Islam, with a range of products restricted to those permitted by the religion. This includes massage oils, lingerie, and handcuffs.
Conventional sex toys will not appear on the shelves and models are not used on the packaging of any products.
"As a couple, you can get everything you need to experiment, explore and develop your physical and spiritual relationship in a halal (permissible) environment without any prohibited products – for example, vibrators because they are not approved by Islam, as well as explicit images".
Abbas' vision is to break taboos by allowing both newlyweds and experienced couples to explore intimacy and strengthen their relationship, while not compromising their beliefs.
The launch of the store's website Habebee.com was penned for June 26, before being postponed due to unforeseen circumstances.
According to Abbas, the website features an innovative Ask-a-Sheikh section addressing pressing concerns from couples, including sexual activity during the holy month of Ramadan as well as reviving passion in a marriage.
Abbas has the wholehearted support of her husband, Ali Abbas, who has described the venture as a "great opportunity" which "breaks down taboos and allows husbands and wives to strengthen and develop their relationship".