The Palestinian flag was raised outside what is now Palestine's embassy in London on Monday, a day after the British government's historic recognition of a Palestinian state.
The head of the Palestinian Mission, and soon-to-be ambassador to the UK Husam Zomlot, raised the flag at a ceremony on Monday.
"We are gathered today in front of the Palestinian Mission to the UK here in London to mark a historic moment," Zomlot told the crowd gathered in Hammersmith.
"After more than a century of ongoing denial, dispossession and erasure, the UK government has finally taken the long overdue step of recognising the state of Palestine,” he continued.
"It is about righting historic wrongs and committing together to a future based on freedom, dignity and fundamental human rights."
The ceremony was attended by dozens of ambassadors to the UK and several Labour ministers including Health Secretary Wes Streeting and Middle East Minister Hamish Falconer, as well as the First Minister of Scotland John Swinney.
While he welcomed the government's decision, Zomlot said it was important to remember that it "comes at a time of unimaginable pain and suffering as a genocide is being waged against us, a genocide that is still being denied and allowed to continue with impunity".
"It comes as our people in Gaza are being starved, bombed, and buried under the rubble of their homes; as our people in the West Bank are being ethnically cleansed, brutalised by daily state-sponsored terrorism, land theft and suffocating oppression."
The ceremony came less than 24 hours after UK Prime Minister Keir Starmer formally recognised the State of Palestine, more than a century after the Balfour Declaration sowed the seeds for the seven-decade conflict between the Palestinians and Israelis.
"To revive the hope of peace and a two-state solution, I state clearly as prime minister of this great country, that the United Kingdom formally recognises the State of Palestine," he said in a recorded statement on Sunday.
"In the face of the growing horror in the Middle East we are acting to keep alive the possibility of peace and a two-state solution," he added.
The UK was joined by Canada, Australia and Portugal, which all issued declarations recognising Palestine on Sunday.
More countries are expected to follow on Monday when France and Saudi Arabia convene a conference on the two-state solution at the UN General Assembly in New York.
The wave of recognitions has been met with fury from the far-right Israeli government, which has threatened retaliatory action, including the possible annexation of swathes of the occupied West Bank.