Love it or hate it? Marmite releases hummus flavour spread

UK breakfast yeast spread Marmite has released a hummus flavoured version of what has long been considered a divisive delight.

The food company, which prides itself on its product's "love it or hate it" reputation, appears to follow a combination of the yeast spread and the Middle Eastern chickpea-based dip, posted to social media by a Marmite customer.

In March, the company retweeted a photo of hummus and Marmite spread over slices of toast.

"Marmite and hummus on toast. Lunch of the gods!" wrote Twitter user Sam Dick, who had posted the original photo to the social media platform.

"The Marmite combinations are flooding in. Marmite and hummus anyone?" Marmite then wrote.

The tweet prompted several users to say they would like to try the combination, which Marmite has now made available from UK supermarket Tesco for £1.50 ($1.91).

The announcement prompted mixed responses from social media users, from excitement to horror.

"Yes I will be trying the marmite hummus and no I will not be taking any questions," wrote one Twitter user.

	Twitter Post

"Hummus that tastes as horrible as Marmite? Is it possible?" wrote another.

Some meanwhile, expressed their dismay at the new release not being suitable for vegans, as it contains milk. Both hummus and Marmite are enjoyed by vegans due to their lack of animal products, several Twitter users pointed out.

Read also: Sexual abuse outrage forces 'Me Too' hummus sales to dip

Marmite's latest bizarre product release follows its collaboration with men's grooming brand Lynx to produce a line a Marmite toiletries. The range, which dropped in June, features toiletries with woody and herby notes rounded off with a kick of the vegetable spread.

Marmite - key to world peace?

Marmite, which was first produced in the UK in 1902, was once the unlikely subject of solution for peace in the Middle East.

In 1999, the professor of lateral thinking, Dr Edward de Bono, was called in to lead a series of workshops with the UK's top diplomats and suggested that the vegetable spread could help cure an alleged zinc deficiency scourging the region.

It is a lack of zinc in one's diet, de Bono claimed, that makes men irritable and prone to violence.

Zinc is present in yeast, de Bono continued. While most people in the West get plenty of zinc from bread, the Middle Eastern variety is made without yeast, he argued.

Suffice to say, the professor's idea didn't catch on.

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