The New Arab Staff

Laura Cretney

Cretney

Dr Laura Cretney is a social entrepreneur and consultant based in Oman. Her research focuses on diaspora mobilisation in homeland conflict and peacebuilding, with a particular emphasis on Yemen. She is also the founder of Pink Jinn, an online marketplace that supports creatives, artisans, and small businesses from across the Middle East and North Africa. The platform aims to economically empower communities and preserve cultural heritage

Follow her on Instagram: @laura.cretney

Dhofar’s mist-covered mountains and ancient traditions are coming to life, as local tribal guides share their cultural heritage through sustainable tourism

04 June, 2025

From fashion runways to poetry stages, Yemeni creatives in the diaspora are using art as a tool for cultural preservation, political expression, and activism

03 April, 2025